Why generative art
After 17 years in brand design, I started writing code to make art. Here's why algorithmic randomness became the most honest creative practice I've found.
generative artcreative codingpersonal
Blog
On brand longevity
Most rebrands don't survive five years. The ones that do share a few traits that have nothing to do with trends.
brandingstrategydesign
The tools don't matter
Every few months a new design tool promises to change everything. They never do. The real creative advantage is taste, not tooling.
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Lines x colors
Exploring how a single artwork manifests across different mediums. Python, vector, After Effects, Cinema 4D. How does the medium shape expression?
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