WordPress.com Homepage
Redesign of the highest-trafficked marketing page at Automattic. A cross-functional effort with the executive team that elevated the design into a modern, product-forward experience. Site of the Day by Typewolf.
The Brief
This is one of the most ambitious design projects since I've joined Automattic. I was tasked to redesign our highest trafficked marketing page along with messaging lead Greg Fox. Working with a cross-functional team and a vigorous feedback loop with the executive team, we've arrived at the latest iteration of the page.
Role
Creative Direction, Design Lead, Motion
Approach
From a design standpoint, we wanted to give our homepage a facelift. The old page was feeling a bit traditional and outdated. It also focuses on what our customers can do without explaining what our product can do.
For the new solution, we wanted to give visitors to our page a quick glance into our product offerings on first scroll. We also elevated the design aesthetics into a more fresh and modern feel.
I even managed to create a custom computational art piece for the security content. The word "secured" is made up of various kinds of internet attacks.
Results
- +7.6% visit to purchase conversion rate
- +2.61% new user registrations
- +4.63% purchases
- Site of the Day by Typewolf
Team
- Greg Fox — Content lead
- Michele Bosi — Development lead
- Dom Porada — Frontend animation
- Nicholas Garofalo — Testing and outline
- Jessie Harris — SEO lead
- Monica O'hara, Kinsey Wilson, Vidhya Ravi — Stakeholders
