High Road Cycling Identity
ClientHigh Road Cycling
CategoryBranding
Tagsbranding, identity, retail, cycling
Brand identity for a new cycling store in Georgetown, Washington D.C. Strategy, visual identity, retail applications, and launch collateral for a community-driven bike shop.
The brief
High Road Cycling is a new cycling store in bustling Georgetown, Washington D.C. Their concept is to provide folks with highly curated cycling gear, bikes, and a community for the local area.
Role
Creative direction, branding, design, motion
Approach
I worked with the founders to build a brand strategy and developed a visual branding system for both marketing and in-store retail applications. The identity needed to feel energetic and community-oriented while standing out in a neighborhood full of established retail.
Deliverables
